Neura Soul and the AI Mind: Emotional Memory, Digital Identity, and the Psychology of Consumer Choice
K. P. Yadav1, Sandeep Kulkarni2, Deven Mane3, Raghav Khandelwal4
1Prof. Dr. K. P. Yadav, Department of Computer Science, Ajeenkya D Y Patil University, Pune (Maharashtra), India.
2Dr. Sandeep Kulkarni, Department of Computer Science, Ajeenkya D Y Patil University, Pune (Maharashtra), India.
3Deven Mane, Student, Department of Computer Science, Ajeenkya D Y Patil University, Pune (Maharashtra), India.
4Raghav Khandelwal, Student, Department of Computer Science, Ajeenkya D Y Patil University, Pune (Maharashtra), India.
Manuscript Received on 30 April 2025 | First Revised Manuscript Received on 04 June 2025 | Second Revised Manuscript Received on 16 June 2025 | Manuscript Accepted on 15 July 2025 | Manuscript published on 30 July 2025 | PP: 5-9 | Volume-15 Issue-3, July 2025 | Retrieval Number: 100.1/ijsce.B367015020525 | DOI: 10.35940/ijsce.B3670.15030725
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© The Authors. Blue Eyes Intelligence Engineering and Sciences Publication (BEIESP). This is an open access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: This paper explores how NeuraSoul, a multimodal AI system with emotional memory, intersects with behavioural economics to shape consumer decision-making. AI-driven features such as personalised recommendations and targeted advertising are rooted in behavioural design, strategically crafted to influence purchasing behaviour. Case studies of organisations like Amazon, Netflix, and Google offer valuable insights into how AI engages with buyer psychology. While NeuraSoul and similar technologies enable deeper personalisation and business optimisation, they also raise significant concerns regarding data privacy and potential psychological manipulation. This research aims to examine the functional role of AI within these domains, evaluate its psychological and economic impacts, and uncover the mechanisms through which it exerts influence. Ultimately, the findings will shed light on how AI, such as NeuraSoul, transforms consumer behaviour and what that transformation means for modern businesses.
Keywords: Artificial Intelligence, Consumer Behavior Prediction, Behavioral Economics, Automation, and the Cognitive Mechanisms Underlying Decision-Making.
Scope of the Article: Artificial Intelligence